Questions On Communicating Corporate Social Responsibility

Communicating Corporate Social Responsibility Ashley Allen Annenberg School for Communication and Journalism University of Southern California Paper submitted as partial fulfillment of requirements for CMGT 540: Uses of Communication Research Fall 2014 Introduction Since the beginning of time marketing has existed to explain and promote products to consumers in an effort to persuade purchase decisions and increase sales. Traditionally, it has been a one-way form of communication, with companies providing messages to consumers without any opportunity for consumer response. These messages started as billboards, newspaper and magazine advertisements, but as technology evolved new opportunities arose.†¦show more content†¦Soon consumers also began to understand the power of being able to quickly and efficiently reach people (â€Å"Power at Last†, 2005). Dissatisfied customers began their own powerful messages, creating complex problems for the companies they target, attacking them for not caring about employees, the environment, or in basic human rights (â€Å"Power at Last†, 2005) (Thellusson, 2003). And these efforts are powerful. Some examples include; an online petition demanding PepsiCo to remove â€Å"brominated veget able oil†, a harmful ingredient avoided in many countries, from Gatorade and (O Brien, 2013) a social media campaign aimed at Burger King, requesting that the company agree to obtain all pork and egg products come from cage-free vendors by 2017 (successful)(O’Brien, 2013). The ability of the internet to provide information has created the ‘information age’, filled with extremely informed consumers who are using their power to push for healthier, safer, socially aware businesses that are honest and ‘good’ (â€Å"Power at Last†, 2005). As consumer power has grown, businesses across the globe have come to the realization that they must become more ‘customer-centric’. It also required businesses to consider how they could integrate a two-way communication form that allowed consumers to interact with and become part of the brand. Meaning, they must

What We Talk About When We Talk About Love - 807 Words

What We Talk About When We Talk About Love After analyzing Raymond Carver’s â€Å"What We Talk About When We Talk About Love,† it is easy to see that there are several different ideas concerning true love that the characters in the story are in dispute over. Terri’s idea of real love is the most valid out of the group at the table. All of the members of the group are rather confused as to what real love is. Terri is included as one of the confused. However, I believe that she is the closest to understanding what love is. A key piece of evidence demonstrating her understanding of love is her remark to Laura and Nick. She scolds the couple for basing their relationship on physical aspects, rather than emotion or passion. Terri, like the rest†¦show more content†¦Mel on the other hand, is not passionate. It seems as though Terri favored marriage with Ed over marriage with Mel. In Raymond Carver’s story â€Å"What We Talk About When We Talk About Love,† there is a wide array of opinions concerning the true definition of love. I believe that the character with the most absurd idea of love is Mel. Mel is Terri’s second husband. He claims to only believe in spiritual love. In his past, Mel spent â€Å"five years in seminary.† This is obviously what he bases his idea upon. Mel declares that if he could go back in time, he would enjoy being a knight in armor to shield him from other people. This reveals to me that Mel is emotionally closed off and concealed from other people. Furthermore, as seen through his wife, Terri, Mel does not have the passion inside him that is necessary to experience love. The only love that Mel does experience is the love toward his children, but that is love in a different sense. Loving his children is a natural instinct. They are born into his care, and are made with his own blood. His love for them was no t searched for. It just came to be when they were born. Mel’s relationship with Terri, or any other women that he may have encountered in the past is distant and indifferent as to who they are inside. Mel’s ideas toward love areShow MoreRelatedWhat We Talk About When We Talk About Love823 Words   |  4 Pagesanalyzing Raymond Carvers What We Talk About When We Talk About Love, it is easy to see that there are several different ideas concerning true love that the characters in the story are in dispute over. Terris idea of real love is the most valid out of the group at the table. All of the members of the group are rather confused as to what real love is. Terri is included as one of the confused. However, I believe that she is the closest to understanding what love is. A key piece of evidenceRead MoreWhat We Talk About When We Talk About Love752 Words   |  4 PagesIn Raymond Carver’s â€Å"What We Talk About When We Talk About Love† there was one theme that was consistent throughout the whole story. It is that not one of the four characters of the story could explain what love is. Each character in the story each had their own ideas to what they wanted love to be but not what it actually was. Whether it was suicidal love, abusive love, or just physical love, each person in the story held fast to what they believed love to be, even if they could not explain whyRead Morewhat we talk about when we talk about love1429 Words   |  6 Pages 11/10/13 Raymond Carter speaks about two different types of love in the Story What We talk About When We Talk About Love. The two types of love are spiritual and true love. Spiritual love is when you are connected with your significant half on a spiritual level. That could mean feeling like you can’t live without that person or just loving them so much that you would do anything to be with them. An example of true love is waking up every morning and making a cup of coffee notRead MoreTypes of Love in What We Talk About When We Talk About Love781 Words   |  4 Pagesonto ideals they cherish the most. We as human beings need some sort of physical form to attach ourselves to no matter what circumstance may be presented in front of us. Love is just one of the many presented circumstances that require such attachments, the purest and most in depth circumstance that anyone could ever be a part of. The characters within the story â€Å"What We Talk About When We Talk About Love† are considered to be within the boundaries of an in-love relationship. They show the differencesRead More What We Talk About When We Talk About Love by Raymond Carver968 Words   |  4 PagesWhat We Talk About When We Talk About Love by Raymond Carver The short story What We Talk About When We Talk About Love, by Raymond Carver, is about two married couples drinking gin and having a talk about the nature of love. The conversation is a little sloppy, and the characters make some comments which could either be meaningless because of excessive alcohol in the bloodstream, or could be the characters true feelings because of excessive alcohol in the bloodstream. Overall, the author usesRead MoreImportance of Symbolism in What We Talk About When We Talk About Love1027 Words   |  5 Pagesmake. What We Talk About When We Talk About Love is a short story about four friends trying to find the true meaning of love, trying to prove points through experience. In What We Talk About When We Talk About Love, Raymond Carver uses very strong symbolism to help convey the theme of the story. Instantly, it is easy to recognize that Carvers story will be one on love, since the title clearly mentions it. He introduces the characters, two married couples, who are having a discussion about loveRead MoreAnalysis of Carvers What We Talk about When We Talk about Love1636 Words   |  7 PagesLove cannot be defined in one sentence or even a paragraph. Every human has his or her own definition of love because people usually define love based on their cultures, backgrounds, social classes, educations, and their societies. In this essay, the main point will be the different kinds of love that Carver illustrates in his story â€Å"What We Talk about When We Talk about Love.† In Carver’s story, there are some points that I can relate to my personal experience. There are a few characteristics andRead MoreWhat we Talk About When We Talk about Love by Raymond Carver649 Words   |  3 PagesLove The story started with a group of four people drinking gin in a room. The first man to say the first word was Herb. Herb was a cardiologist his specialty was the heart. He started talking about the value of love. â€Å"Love is somewhat spiritual or agape in nature,† (1) He said. Herb also thought that the real love was nothing less than spiritual love. Herb’s idea of love was totally different with his wife’s idea of love. Terri was another member from the group. She told her friends that she hadRead MoreEssay about Raymond Carver (what We Talk About When We Talk About Love)892 Words   |  4 Pages Mel McGinnis of â€Å"What We Talk About When We Talk About Love† seems like that one guy that everyone seems to know. He stands out from others; he’s unique. You either love him or hate him. Mel is very much like one of my good friends. They are both very individualistic and hey are both annoying drunks. They are both interesting characters though. I think the author Raymond Carver created the character Mel based off someone he knew. Carver created Mel for one reason or anotherRead MoreEssay on Raymond Carvers What We Talk About When We Talk About Love1355 Words   |  6 PagesLove is undoubtedly one of the most frequently explored subjects in the literary world. Whether the focus is a confession of love, criticism of love, tale of love, or simply a tale about what love is, such literary pieces force readers to question the true meaning and value of love. Raymond Carver accomplishes this in his short story â€Å"What We Talk About When We Talk About Love.† As the unadorned setting and the personality of each character unfold, the reader realizes that Carver is making a grave

A Year Round Education and Staff Burnout Free Essays

As our population increases, schools are being faced with the problems of overcrowding and under funding. Many school districts are proposing a year round education program. I feel that year round education is only a â€Å"quick fix† for school districts d will be detrimental to teachers children and families. We will write a custom essay sample on A Year Round Education and Staff Burnout or any similar topic only for you Order Now Over crowding in schools is becoming a problem in almost all communities. Many schools are building trailers and additions to accommodate a higher capacity. Some districts are proposing building new schools. This raises issues of changing boundarie bussing, and higher taxes. Some districts are proposing a multi- track year round education program. On the surface, year round education seems a logical solution to the overcrowding. Children are separated into four tracks. Each track follows a different schedule going to school for six weeks then having three weeks off. This means that there is a ays one track out of school. This plan increases the school†s capacity by 25%. The year round education plan will only temporarily save taxpayers money. Schools were not made to be year round facilities, many schools are no even air conditioned. Maintenance and janitorial staff will need to be hired full time year round. They ll have to put in over time to get projects done and larger projects will need to be contracted out. The additional cost for transportation, utilities, support staff, ect, may not be worth the inconvenience. Not to mention the extra wear that a school ill take by having children in it year round. In the long run, maintaining a school for a full year may prove to be more costly. Staff burnout is another concern with year round education. Teachers will no longer be able to supplement their income during the summer with seasonal jobs. In some plans teachers will be able to either take the breaks with the children or act as a s stitute for the tracks who are in school. If the teachers choose to substitute they will miss out on their breaks, leaving little time for planning and relaxation. Teachers will miss out on programs to further their education, thus stunting their prof Administrators get a worse deal. They are now responsible for four â€Å"mini schools† and school is always in session so getting away is sometimes hard. Some plans offer to hire a second principal justified by the increased population. Another expense i rred by the year round education plan. Year round education may affect the quality of education for some children. Teachers with more education, credentials, and tenure will opt for the preferred track. Children on the less preferred track will get a different quality of education. Good t chers in general may prefer schools who have the traditional school year. The year round education plan also takes a toll on the family time in many ways. In some plans two children from the same family may not be on the same track and therefore do not have the same breaks. Scheduling time for family outings will be harder One child will always have to mind a bedtime. Taking family vacations is impossible unless one child is taken out of school. Non custodial parents will also have a problem spending their time with their children. Now most active non-custodial parents take their children for a large portion of the Summer break. This time spent with the non-custodial parent gives the child a ense of â€Å"living† with that parent. This arrangement will no longer be a reality. Extended time with the non-custodial parent will hardly be possible unless again one child is taken out of school. I believe this will also cause many divorced parents t eturn to court to revise their decrees, another cost to taxpayers and parents. Year round education may also put a financial strain on working parents. Many parents rely on older siblings to watch younger siblings during school breaks. If the school calendars don†t coincide parents will usually have to pay for alternate care. Some experts think that a year round education will be beneficial to children because they will not have the long break where knowledge is lost. They are concerned with the information that is lost. I believe that information will be lost anyway if a ild is not genuinely interested. School is a place to learn how to learn and to learn the foundations of the world around. College is the place where the information type of learning should take place. Retention is always a concern with any break, b studies show that learning loss begins to occur during the first two to three weeks. By having more breaks during the year we may find more learning is lost. The never ending school year can be very stressful for a child. With a multi- track system playmates will have different breaks causing children to envy different schedules and be unhappy with their own. Children will miss out on events or have to de with the anticipation of school the next day. With a three week break children barely get to relax before having to prepare for school starting again. For children who do not particularly enjoy school this can be a extremely stressful because there i not a long enough break to emerge themselves in something that they enjoy. Extra curricular activities will also be effected. Students may have to attend practices and meetings on their off weeks. They will risk missing out on the team activities, pep rallies, and major events. It is impossible to schedule four separate da es, science fairs, and homecoming games. School will never cease so students will not get the break that they deserve. The programs themselves will get a lower turnout. I believe that less popular clubs and organizations will eventually be gone. Someone posed a the question that if year round education was the traditional school calendar, and a â€Å"new calendar† was proposed where children were only educated for nine months each year would the American public even consider it? My answer is, â€Å"ye The idea of year-round schooling goes back to the seventeenth century. It is actually two hundred years older that the traditional school year. The oldest year round school today is only thirty years old. This means that all other schools once opted I think back to my own Summer vacations. The first two weeks were always spent winding down from the long school year. Then we began to venture out and embark on new adventures. I can remember long bike rides and mapping out new spots to explore, ea day getting farther in to some sort of quest. Sleepovers every other day at each other†s house with my next door neighbor. When I was a child we stayed with my father in Chicago for six weeks of the Summer. That was an experience I would never relin ish. Over the Summer my family took vacations. We went canoeing in the boundary waters of Canada and drove cross country on a whim without the anticipation of getting ready for school. School plays the role of teaching children how to learn. Summer break is a chance to apply what they have learned and enrich their lives with personal experience. Switching to a year round education plan will be detrimental to our children†s problem s ving skills, creativity, and happiness. Overall, I believe that there are too many downfalls and not enough benefits to switching to year round education. Turning to year round education as a solution to over crowding in schools would only be a temporary solution. A year round education wo d put too much stress on our children, families, faculty, and community. We should learn from the past and leave the traditional school year in tact. How to cite A Year Round Education and Staff Burnout, Papers

MGM International Resorts Case Analysis Memo free essay sample

To: James J. Murren From: Date: November 18, 2013 Subject: Issues of MGM International Resorts I am writing this letter in order to address the slow recovery of your company. It has come to my attention that your company, MGM International Resorts, is facing some major issues as the gaming and hospitality industry struggles to recover. In this letter I plan to address the industries problems, and the specific issues that your company is facing. One of the major issues facing MGM International Resorts is that it is that the industry has a lot of overcapacity as demand has dropped from pre-recessionary evels when many big projects have been planned. This is evidenced by your companys ambitious pre-recession project CityCenter, the largest private development project in United States history. CityCenter ended up opening to little fanfare. The biggest sources of revenue in the industry were conventions. Due to the economic downturn in 2008, revenues from Conventions have decreased dramatically and have not fully recovered. Trade shows, associations and corporations traditionally paid a premium to meet in Las Vegas. Now with fewer organizations meet in Las Vegas, they can now negotiate lower prices. There are now increased leisure travelers going to Las Vegas to fill discounted rooms but does not help you increase revenue much as they do not like to spend money on your high end shopping and dining venues. Americans are also deciding more carefully spend their money preferring staycations in order to save money on increasing airfares and travel costs. This is mainly due to the decrease in discretionary spending of 43 percent from December 2007 to January 2011. The road to recovery from the start of the economic recession for the industry is slower than predicted. Your company also aces strong competition from competitors such as Wynn Resorts and Las Vegas Sands who have managed to fare in the recession substantially better. MGM Resorts Internationals financial statements are not very good relative to your competitors. Your company had a degradation of financials compared to your competitors whom of which fared the recession much better. Your company is highly leveraged with net debt to EBITDA of 1 1. 5 times. Boyd, Las Vegas Sands have lower debt leveraging at 8. x, 3. 3x, 3. 4x, and 1 . 9x respectively. You are also not as widely diversified in regional American markets such as in the Northeast. Your company has recently lost money posting a net loss of 1,437. 4 million in 2010. I will first analyze the health of the gaming and hospitality industry in Las Vegas in which you compete using Porters Five Forces of Competition Model. The indus try faces a lot of substitutes which your customers flock to. There is online gambling. This may keep people from flocking to casinos to gamble as they can conveniently do it at home. There are also closer example of this would be Empire City Casino in Yonkers, NY. It is only half an hour way from New York City and very convenient for those in the area who would Just like to gamble for a night and return home. You do not face a very large threat from new entrants as the capital requirements to enter the gaming and hospitality industry are very high. Customers are able to easily switch from staying on your properties to another companys property. Your company also possesses a wide variety of products that are differentiated. That being said, Industry Rivalry between you and your competitors are very high. All companies in the industry are on fairly qual ground ever since the recession. The costs to exit this industry are also very high. Customers again have very low switching costs and may switch between different properties as they see fit and the large excess in capacity in the industry means that you and all your competitors are cutting prices on rooms and services in order to attract business. The industrys suppliers of hospitality related supplies, such as food bed sheet and soap, and casino/gaming specific supplies, such as slot machines and thousands of decks of cards, have very weak bargaining power. The ew large companies within the gaming and hospitality industry have the bargaining power with when it comes to its two supplier lines as there are many of these suppliers to buy from while only a few large companies that are willing to buy. The ability to use a companys size to negotiate price and length of contracts for expensive high luxury furnishings and exclusive rights to a show or celebrity chef also gives the gaming and hospitality industry strength. While bargaining power of the suppliers is weak, the bargaining power of buyers is very strong. Customers have ery low switching costs and again the large excess in capacity in the industry means that you and all your competitors are cutting prices on rooms and services in order to attract business. Conventions, which are a large part of revenue have been on the downturn compared to capacity, again forcing prices downward. Buyers in the industry are also very price sensitive with many opting to take staycations where vacationers enjoy their time off closer to home. All of these forces add up to an industry that is relatively weak and recovering very slowly. Using the growth-share nalysis, your company is positioned as a cash cow which is very good. Your company has high market share in a slow growing industry. The company should worry though as it is close to being a dog of the industry as it has a lot of debt from ill-timed large projects such as CityCenter and must worry about other companies stealing market share as they are recovering faster. The industry is very capital intensive which means a lot of revenue is being reinvested back into the business. I will now analyze your company through SWOT Analysis. Your company has quite a few strengths that ill help your company into the future. Your companys large size gives it the upper hand in negotiating the best prices from its suppliers. It is very advantageous that your company caters to a wide range of customers from the high-end consumers with resorts such as the Bellagio offering exclusive products to the value-minded consumers with Circus Circus. Your ability to provide superior customer service by recruiting, training and retaining the best most motivated individuals is very valuable in your company. Your marketing and sales activities are another strong suit which compliments your services.